In his book Dancing in the Distraction Factory (1992) Andrew Goodwin points out 6 characteristics and features that can be found in music videos.
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
The song 'Losing you' by Aquilo is a pop song.The associations on this type of music video is love and broken hearten, where it illustrates a love story between a guy and a girl, which means that the target audience of the video are teenagers, since this kind of music attracts more the teenager audience.
The song 'Losing you' by Aquilo is a pop song.The associations on this type of music video is love and broken hearten, where it illustrates a love story between a guy and a girl, which means that the target audience of the video are teenagers, since this kind of music attracts more the teenager audience.
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting).
This video occurs in a big field near by the seashore. The teenage boy walks by the field, where he starts having flashbacks of his crush and him having a great day. Another guy appears on the scene as well, where it seems that they are pretty good friends, but then he starts to noticed that there's something going on between the guy and the girl, since she acts differently around him. When he was walking on the field at night, he sees that the guy and the girl were kissing in the car. That's when he realized that she never had feelings for him.
The music video 'Losing you' simplifies the lyrics, as the lyrics aren't fully represented by the video, however the visual and the lyrics of the music together, helps the audience to understand the story of what is happening in the video.
This video occurs in a big field near by the seashore. The teenage boy walks by the field, where he starts having flashbacks of his crush and him having a great day. Another guy appears on the scene as well, where it seems that they are pretty good friends, but then he starts to noticed that there's something going on between the guy and the girl, since she acts differently around him. When he was walking on the field at night, he sees that the guy and the girl were kissing in the car. That's when he realized that she never had feelings for him.
The music video 'Losing you' simplifies the lyrics, as the lyrics aren't fully represented by the video, however the visual and the lyrics of the music together, helps the audience to understand the story of what is happening in the video.
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).
The pace of the editing does reflect the pace of the music, since at the beginning of the song the tempo is slow and the pace of editing it is as well, however when it gets to get chorus, it builds up tempo of the song as well as the editing,since there's a lot of cut away shots , where in one shot it shows how she starts changing his attitude around him because she fell in love with the other guy, and on the other shot, shows how depressed and annoyed he was feeling about all of that.
The atmosphere in the music video is very cloudy and dark, where it represents the feeling of the teenage boy and also it shows that the song is a sad song. However the sun starts to come out when the guy feels very content.
The pace of the editing does reflect the pace of the music, since at the beginning of the song the tempo is slow and the pace of editing it is as well, however when it gets to get chorus, it builds up tempo of the song as well as the editing,since there's a lot of cut away shots , where in one shot it shows how she starts changing his attitude around him because she fell in love with the other guy, and on the other shot, shows how depressed and annoyed he was feeling about all of that.
The atmosphere in the music video is very cloudy and dark, where it represents the feeling of the teenage boy and also it shows that the song is a sad song. However the sun starts to come out when the guy feels very content.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
the artist does not has not screen time in the video, which means that there's not any types of shots that has been utilized in this music video.
the artist does not has not screen time in the video, which means that there's not any types of shots that has been utilized in this music video.
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
There's not an evidence of 'looking in the music video in 'loosing you'.
There's not an evidence of 'looking in the music video in 'loosing you'.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).
From what I know, I haven't seen any films, TV programmes or other music videos that references to other media texts, since the artists does not appear in the music video.
(From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.)
